Apple users are gullible

MediaPost is carrying an article about a study done by a mobile ad network called Quattro Wireless, which looks at click-through rates on online advertisements via mobile devices.

The results:


The article itself also mentions that the total number of ad impressions were the highest for the iPhone and iPod Touch.

So basically, iBlahWhatever users are more likely to click on ads, or in other words, fall for marketer-bait. QED - these folks are gullible and like to splurge on shiny thingummies. As, it would appear, are gamers, but that was never in question :-)

Kick-ass food!

(My review of Cafe Thulp in Koramangala, which I put up on Burrp! Bangalore, slightly edited)

While I'm not quite the burger connoisseur, I certainly know my meats and breads, and Cafe Thulp is pretty awesome in this respect.

I called up and asked for directions to the place, which turned out to be a good idea, as the placement on the map here wasn't entirely accurate, and had my expectations raised by the courteous and cheerful way in which the chap directed me.

On reaching, both me and the significant other were impressed with the decor of the place - bright, and stacked with board games and books near the entrance!

The place-mats on the table had some funnies on them, and the menu was a delight to read (funky names for the items, and a couple of margin scribbles), which made us delay our order by quite a bit! We finally settled on a hummus with pita bread, a chicken sub (The Funky Chicken) and a vegetarian spaghetti (don't remember the name.. Alphonse something?), a lime-mint cooler (Sour Puss) and the apple/cinnamon smoothie. We also packed a grill-cheese sandwich (PETA ka Beta) and a burger (Moo with Cheese) for a friend.

While the food was outstanding, the Sour Puss really only felt like watered down Limca with a few pudina leaves and a lemon slice floating around (our standards for lime-mint coolers are sky-high - we hit the Fruit Shop on Greams Road in Chennai pretty often!). Also, the smoothie/milkshake felt slightly meh - probably not enough ice-cream, too much milk? I dunno.. But this wasn't too sore a point - I plan to come back later and try out the other shakes (including the Snickers Blizzard, which sounds yum..)

Summing up: both of us loved it, and the friend who we parceled the food for also loved it. Hence, while I haven't eaten at too many burger joints in Bangalore just yet, for now, this is the best of them all!

A few nit-picks:

• Personally, we felt the tables were a bit broad - i.e. when sitting facing each other, we seemed to be really far apart..
• The waiter in his enthu to be enthu, comes uncomfortably close to the diners (read, me) :-|
• The bill took AGES to arrive - but this might not be the norm, as the staff had vanished to the back of the restaurant temporarily for some major dressing-down the manager seemed to be dishing out :D

Such is life

Steven Levitt and Stephen Dubner gave me a good couple of hours, when I read Freakonomics. "Exploring the hidden side of everything" was (to me, at least) a novel concept, which was why I also gobbled up The Undercover Economist by Tim Hartford.

These days, though, when the advantage of information (and data!) asymmetry is being gradually eroded by the likes of the Big G, 'counter-intuitive' pronouncements require a phenomenal amount of legwork, and nobody can get away with being contrarian just for the sake it, thanks to the meddling bloggers.

Hence, after Levitt and Dubner get called out again and again, and continue to not "take responsibility for their failed attempt to be cleverly contrarian", I was reminded of a Seth Godin conclusion from about a month back:

You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here.

Such is life.

Happiness

Dan Gilbert, Harvard psychologist:

Natural happiness is what we get when we get what we wanted, and synthetic happiness is what we make when we don't get what we wanted. And in our society, we have a strong belief that synthetic happiness is of an inferior kind. Why do we have that belief? Well, it's very simple. What kind of economic engine would keep churning if we believed that not getting what we want could make us just as happy as getting it?

Wow. Quite possibly, the most enlightening 21 minutes of my life. Watch it. Ideas worth spreading indeed.

Tech fundoo

"Tech fundoo" is term first made known to me by Krishnamurti (G, not J). It appears to me to be the Indian form of a hacker, as defined in its 'original' form.

I have always felt that I was tech fundoo, and sometimes attempted to back it up with a few blog posts. But most tech fundoo I have felt was, curiously, NOT when twiddling with hardware/software innards or some arcane Linux-y fundaes. These two occasions, by some weird coincidence, involved the use of the Character Map in Windows XP.

The first time was when ant poop had eaten into my laptop's keyboard circuitry, rendering some keys useless. As Murphy would have it, one of these alphabets had a double occurrence in my Windows password.

Living in a relatively boondocky area in Chennai then, rendered me completely unable to get a USB keyboard, so some other ingenuity had to be thought of. Which is when I used a cybercafe computer to look up the Alt code for the missing alphabet of my password, and used this to peacefully log in to Windows. Such technological satisfaction. Such tech fundoo-ness. Ah!

The second time was the previous night, whilst waiting to board a Jet Airways flight from Bombay to Bangalore. (Aside: This was via Jet Airways Konnect, but Travelocity losers never informed me of this in any manner throughout the booking process, or in the e-ticket. And I would rather go hungry than pony up Rs.100+ for a sandwich that wouldn't be enough for Kate Moss.) The waiting area at the boarding gates of the domestic terminal at Bombay Airport has 4 Internet kiosks. Two of them are your standard kiosk fare - LCD screen, hobbled laptop keyboard with touchpad. The other two are touch-screen LCDs, one of which was switched off. The other one was running, and logged in to WinXP, but had no keyboard, and no apps running! This explained why people would wander near this terminal, scratch heads for a few minutes, and walk away. So the question now was: how were we to check up on cricket analysis/bulletins?

Easy. Fire up the Character Map, click-select 'cricket' letter by letter, open up IE, focus on search box, Page > Paste (This took a couple of minutes to figure out - IE8 is frickin' counter-intuitive!), Go. Bam, reading Cricinfo!

Happier still this made me, when after we were done, the stream of people to this kiosk increased. As did the subsequent head-scratching and walking away. We did end up slightly miffed that we'd forgotten to erase the browsing history, so an enterprising kid fired up the browser and used the History to get to CricInfo.

Occam's Razor takes a while to slit one's throat though - I realised much too late that happy online-ness could have been attained via the free airport wi-fi on my trusty Nokia N82.

Still. I am tech fundoo.

On mistakes

Today's so-called 'avant-garde' crowd over-rates making mistakes. The precise load of horse-manure that captures this kind of thinking is spewed by Alyson Hannigan as Lily in How I Met Your Mother:

OK, yes it's a mistake. I know it's a mistake, but there are certain things in life where you know it's a mistake but you don't really know it's a mistake because the only way to really know it's a mistake is to make the mistake and look back and say 'yep, that was a mistake.' So really, the bigger mistake would be to not make the mistake, because then you'd go your whole life not knowing if something is a mistake or not. And dammit, I've made no mistakes! I've done all of this; my life, my relationship, my career, mistake-free. Does any of this make sense to you?

What a steaming load of tripe. Some things are just wrong, religious or philosophical eloquence notwithstanding.

The gut is right!

Preface: BOCTAOE.

Happiness usually results when one's subjective instincts are validated by more or less scientific methods.

In our somewhat sports-nutty home, Sumana and I made the observation that top mens' tennis players, as general practice, seemed to cruise through their early games without expending too much effort. Basically, they would take it easy, clinch a break, and sail through the match, one set at a time, and by and large on a single break of serve. Imagine my delight when I found out that not only did economists agree, but that this had also been objectively proved!

The basic premise of the linked blog post and the PDF are actually different: the post talks about how the clustered scoring system in tennis differs from a cumulative one like, say, basketball, and the paper is about "Gender Differences in Performance in Competitive Environments".

The paper is pretty revealing about several aspects of tennis though, and a particularly good commentary on the state of the sport in the 2006-2007 period. From its abstract:

It finds that at crucial junctures of the match the probability that a point ends in an unforced error increases substantially for women, but remains unchanged for men. Data on serve speed, on first serve percentages and on rally length suggest that women play a more conservative and less aggressive strategy as points become more important.

I am going to use the blog post and paper to make some (wholly unsubstantiated by data, as of now) observations.

On the whole, in the last 5 years or so, mens' matches seem to be more evenly matched. This can be attributed to both the phenomenon of the top players cranking it up a notch at crucial points, but also to the fact that the 'spread' in the abilities of the top mens players appears to be a whole lot lesser than the similar 'spread' for the good ladies of the WTA Tour.

I suspect that the top players realise both this and the findings of the paper intuitively, and hence the women set out to 'demolish' their easier opponents, while the men prefer to conserve energy to 'peak' at the right time, which might be proved if one looked at the number of bagels and breadsticks for the men vs those for the womens' matches, over the last 5 years.

Ah, if only there were a StatsGuru equivalent for tennis!

Random thoughts on growing older

(as paraphrased from arbit website - note to creator: don't sue me, pretty please)

• Is it just me, or are 80% of the faces in the "people you may know" feature on Facebook, people that I do know, but I deliberately choose not to be friends with?
• You never know when it will strike, but there comes a moment at work when you've made up your mind that you just aren't doing anything productive for the rest of the day.
• Nothing sucks more than that moment during an argument when you realise you're wrong.
• I don't understand the purpose of the line, "I don't need to drink to have fun." Great, no one does. But why start a fire with flint and sticks when they've invented the lighter?
• Have you ever been walking down the street and realised that you're going in the complete opposite direction of where you are supposed to be going? But instead of just turning a 180 and walking back in the direction from which you came, you have to first do something like check your watch or phone or make a grand arm gesture and mutter to yourself to ensure that no one in the surrounding area thinks you're crazy by randomly switching directions on the sidewalk.
• I totally take back all those times I didn't want to nap when I was younger.
• The letters T and G are very close to each other on a keyboard. This recently became all too apparent to me and consequently I will never be ending a work email with the phrase "Regards" again.
• Do you remember when you were a kid, playing Nintendo and it wouldn't work? You take the cartridge out, blow in it and that would magically fix the problem. Every kid did that, but how did we all know how to fix the problem? There were no internet or message boards or FAQ's. We just figured it out. Today's kids are soft.
• There is a great need for sarcasm font.
• Sometimes, I'll watch a movie that I watched when I was younger and suddenly realise I had no idea what the fuck was going on when I first saw it.
• I think everyone has a movie that they love so much, it actually becomes stressful to watch it with other people. I'll end up wasting 90 minutes shiftily glancing around to confirm that everyone's definitely watching and laughing at the right parts.
• I would rather try to carry 10 plastic grocery bags in each hand than take 2 trips to bring my groceries in.
• I think part of a best friend's job should be to immediately clear your computer history if you die.
• The only time I look forward to a red light is when I'm trying to finish a text.
• Was learning cursive really necessary?
• LOL has gone from meaning, "laugh out loud" to "I have nothing else to say".
• I have a hard time deciphering the fine line between boredom and hunger.
• Whenever someone says "I'm not book smart, but I'm street smart", all I hear is "I'm not real smart, but I'm imaginary smart".
• How many times is it appropriate to say "What?" before you just nod and smile because you still didn't hear what they said?
• I love the sense of camaraderie when an entire line of cars teams up to prevent a dick from cutting in at the front. Stay strong, brothers!
• While driving yesterday I saw a banana peel in the road and instinctively swerved to avoid it... thanks Mario Kart.
• Every time I have to spell a word over the phone using 'as in' examples, I will undoubtedly draw a blank and sound like a complete idiot. Today I had to spell my boss's last name to an client and said "Yes that's G as in...(10 second lapse)... ummm... Goonies".
• Obituaries would be a lot more interesting if they told you how the person died.
• I find it hard to believe there are actually people who get in the shower first and THEN turn on the water.
• Shirts get dirty. Underwear gets dirty. Pants? Pants never get dirty, and you can wear them forever.
• I love the sense of camaraderie when an entire line of cars teams up to prevent a dick from cutting in at the front. Stay strong, brothers!
• I can't remember the last time I wasn't at least kind of tired.
• Bad decisions make good stories.
• Whenever I'm Facebook stalking someone and I find out that their profile is public I feel like a kid on Christmas morning who just got the Red Ryder BB gun that I always wanted. 546 pictures? Don't mind if I do!
• Can we all just agree to ignore whatever comes after DVDs? I don't want to have to restart my collection.
• As a driver I hate pedestrians and as a pedestrian I hate drivers, but no matter what the mode of transportation, I always hate cyclists.
• There's no worse feeling than that millisecond you're sure you are going to die after leaning your chair back a little too far.
• I'm always slightly terrified when I exit out of Word and it asks me if I want to save any changes to my ten page research paper that I swear I did not make any changes to.
• "Do not machine wash or tumble dry" means I will never wash this ever.
• I hate being the one with the remote in a room full of people watching TV. There's so much pressure. 'I love this show, but will they judge me if I keep it on? I bet everyone is wishing we weren't watching this. It's only a matter of time before they all get up and leave the room. Will we still be friends after this?'
• I hate when I just miss a call by the last ring (Hello? Hello? Darnit!), but when I immediately call back, it rings nine times and goes to voicemail. What'd you do after I didn't answer? Drop the phone and run away?
• I hate leaving my house confident and looking good and then not seeing anyone of importance the entire day. What a waste.
• When I meet a new girl, I'm terrified of mentioning something she hasn't already told me but that I have learned from some light internet stalking.
• I like all of the music in my iTunes, except when it's on shuffle, then I like about one in every fifteen songs in my iTunes.
• Sometimes I'll look down at my watch 3 consecutive times and still not know what time it is.
• I keep some people's phone numbers in my phone just so I know not to answer when they call.
• Even under ideal conditions people have trouble locating their car keys in a pocket, finding their cell phone, and Pinning the Tail on the Donkey - but I'd bet my ass everyone can find and push the Snooze button from 3 feet away, in about 1.7 seconds, eyes closed, first time every time...
• I wonder if cops ever get pissed off at the fact that everyone they drive behind obeys the speed limit.
• I think the freezer deserves a light as well.
• More often than not, when someone is telling me a story all I can think about is that I can't wait for them to finish so that I can tell my own story that's not only better, but also more directly involves me.
• The other night I ordered takeaway. When I looked in the bag, I saw they had included four sets of plastic cutlery. In other words, someone at the restaurant packed my order, took a second to think about it, and then estimated that there must be at least four people eating to require such a large amount of food. Too bad I was eating by myself. There's nothing like being made to feel like a fat bastard before dinner.

The Not-So-Big Read

Picked this up from some random blog. Just because it's been a while since I've actually picked up a book, here's hoping that this provokes me enough to stop reading only Reader and become an actual reader.

The original list was flawed (clubs entire series together as one book, and it doesn't accurately reflect The Big Read's Top 100 books) so I've taken the liberty of modifying the meme with the actual list.

The Big Read reckons that the average adult has only read 6 of the top 100 books they've printed.

• Look at the list and bold those you have read.
• Italicize those you intend to read.
• Mark in RED the books you LOVE.
• Reprint this list in your own blog.
• (this point added by me) Having seen the movie/cartoon/TV series is not the same as having read the book.

The List

1. The Lord of the Rings, JRR Tolkien
2. Pride and Prejudice, Jane Austen
3. His Dark Materials, Philip Pullman
4. The Hitchhiker's Guide to the Galaxy, Douglas Adams
5. Harry Potter and the Goblet of Fire, JK Rowling
6. To Kill a Mockingbird, Harper Lee
7. Winnie the Pooh, AA Milne
8. Nineteen Eighty-Four, George Orwell
9. The Lion, the Witch and the Wardrobe, CS Lewis
10. Jane Eyre, Charlotte Brontë
11. Catch-22, Joseph Heller
12. Wuthering Heights, Emily Brontë
13. Birdsong, Sebastian Faulks
14. Rebecca, Daphne du Maurier
15. The Catcher in the Rye, JD Salinger
16. The Wind in the Willows, Kenneth Grahame
17. Great Expectations, Charles Dickens
18. Little Women, Louisa May Alcott
19. Captain Corelli's Mandolin, Louis de Bernieres
20. War and Peace, Leo Tolstoy
21. Gone with the Wind, Margaret Mitchell
22. Harry Potter And The Philosopher's Stone, JK Rowling
23. Harry Potter And The Chamber Of Secrets, JK Rowling
24. Harry Potter And The Prisoner Of Azkaban, JK Rowling
25. The Hobbit, JRR Tolkien
26. Tess Of The D'Urbervilles, Thomas Hardy
27. Middlemarch, George Eliot
28. Prayer For Owen Meany, John Irving
29. The Grapes Of Wrath, John Steinbeck
30. Alice's Adventures In Wonderland, Lewis Carroll
31. The Story Of Tracy Beaker, Jacqueline Wilson
32. One Hundred Years Of Solitude, Gabriel García Márquez
33. The Pillars Of The Earth, Ken Follett
34. David Copperfield, Charles Dickens
35. Charlie And The Chocolate Factory, Roald Dahl
36. Treasure Island, Robert Louis Stevenson
37. Town Like Alice, Nevil Shute
38. Persuasion, Jane Austen
39. Dune, Frank Herbert
40. Emma, Jane Austen
41. Anne Of Green Gables, LM Montgomery
42. Watership Down, Richard Adams
43. The Great Gatsby, F Scott Fitzgerald
44. The Count Of Monte Cristo, Alexandre Dumas
45. Brideshead Revisited, Evelyn Waugh
46. Animal Farm, George Orwell
47. Christmas Carol, Charles Dickens
48. Far From The Madding Crowd, Thomas Hardy
49. Goodnight Mister Tom, Michelle Magorian
50. The Shell Seekers, Rosamunde Pilcher
51. The Secret Garden, Frances Hodgson Burnett
52. Of Mice And Men, John Steinbeck
53. The Stand, Stephen King
54. Anna Karenina, Leo Tolstoy
55. Suitable Boy, Vikram Seth
56. The BFG, Roald Dahl
57. Swallows And Amazons, Arthur Ransome
58. Black Beauty, Anna Sewell
59. Artemis Fowl, Eoin Colfer
60. Crime And Punishment, Fyodor Dostoyevsky
61. Noughts And Crosses, Malorie Blackman
62. Memoirs Of A Geisha, Arthur Golden
63. Tale Of Two Cities, Charles Dickens
64. The Thorn Birds, Colleen McCollough
65. Mort, Terry Pratchett
66. The Magic Faraway Tree, Enid Blyton
67. The Magus, John Fowles
68. Good Omens, Terry Pratchett and Neil Gaiman
69. Guards! Guards!, Terry Pratchett
70. Lord Of The Flies, William Golding
71. Perfume, Patrick Süskind
72. The Ragged Trousered Philanthropists, Robert Tressell
73. Night Watch, Terry Pratchett
74. Matilda, Roald Dahl
75. Bridget Jones's Diary, Helen Fielding
76. The Secret History, Donna Tartt
77. The Woman In White, Wilkie Collins
78. Ulysses, James Joyce
79. Bleak House, Charles Dickens
80. Double Act, Jacqueline Wilson
81. The Twits, Roald Dahl
82. Capture The Castle, Dodie Smith
83. Holes, Louis Sachar
84. Gormenghast, Mervyn Peake
85. The God Of Small Things, Arundhati Roy
86. Vicky Angel, Jacqueline Wilson
87. Brave New World, Aldous Huxley
88. Cold Comfort Farm, Stella Gibbons
89. Magician, Raymond E Feist
90. On The Road, Jack Kerouac
91. The Godfather, Mario Puzo
92. The Clan Of The Cave Bear, Jean M Auel
93. The Colour Of Magic, Terry Pratchett
94. The Alchemist, Paulo Coelho
95. Katherine, Anya Seton
96. Kane And Abel, Jeffrey Archer
97. Love In The Time Of Cholera, Gabriel García Márquez
98. Girls In Love, Jacqueline Wilson
99. The Princess Diaries, Meg Cabot
100. Midnight's Children, Salman Rushdie

And just because I can, and because the number is ridiculously manageable, I tag whoever reads this blog post :-)

Say it isn't so!

Is IIT-M going the way of IIPM? Or was this deliberate? One can never know. Found in the Super Manager event page for Shaastra 09, the rules & regulations read thusly:

I suppose if a manager is 'doing their undergraduate', then they REALLY must a super manager..