Such is life

Steven Levitt and Stephen Dubner gave me a good couple of hours, when I read Freakonomics. "Exploring the hidden side of everything" was (to me, at least) a novel concept, which was why I also gobbled up The Undercover Economist by Tim Hartford.

These days, though, when the advantage of information (and data!) asymmetry is being gradually eroded by the likes of the Big G, 'counter-intuitive' pronouncements require a phenomenal amount of legwork, and nobody can get away with being contrarian just for the sake it, thanks to the meddling bloggers.

Hence, after Levitt and Dubner get called out again and again, and continue to not "take responsibility for their failed attempt to be cleverly contrarian", I was reminded of a Seth Godin conclusion from about a month back:

You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here.

Such is life.